NEOM McLaren Electric Racing, Oxagon Unveil Special Livery for 2025 London E-Prix
NEOM McLaren Electric Racing revealed a new livery for the season finale of the ABB FIA Formula E World Championship in London on July 26-27.
Developed by McLaren and Oxagon, the livery introduces dynamic new colors inspired by Oxagon while retaining the signature papaya elements that define the NEOM McLaren Electric Racing Team's visual identity. The distinctive design will also feature on the race suits and helmets of drivers Sam Bird and Taylor Barnard as well as the team's car.
Unveiled at McLaren Racing's “Never Stop Racing” fan experience in Trafalgar Square, the design reimagines the team's identity as a bold "away kit," creatively expressing the ambition of Oxagon, NEOM's reimagined industrial city.
The partnership between Oxagon and the NEOM McLaren Electric Racing Team highlights the power of strategic collaboration to drive meaningful change. By combining McLaren's technological edge with Oxagon's vision for advanced and clean industries, the two organizations are working to redefine how technology, sustainability, and design converge to shape the future of industry within NEOM and beyond.
“This special edition livery offers a fresh take on our existing design — a purposeful 'away kit' that shines a light on Oxagon, one of NEOM's key regions,” said NEOM McLaren Electric Racing Team principal Ian James. “It represents more than bold visuals; it symbolizes a partnership rooted in innovation, collaboration, and real-world industrial transformation."
Oxagon chief executive Vishal Wanchoo stated, "Our work with the NEOM McLaren Electric Racing Team demonstrates how cross-industry partnerships can accelerate sustainable transformation. By combining McLaren's performance and efficiency with Oxagon's vision for clean, connected manufacturing, we're advancing the kind of innovation that is shaping the future of industry."
Since the launch of the international Oxagon x McLaren Accelerator Program in 2023, two successful cohorts of scale-ups from around the world have completed the 12-week program designed to fast-track deep technology and next-generation solutions to advance industries. From autonomous mobility to smart logistics and supply-chain innovation, the program has already led to pilot projects within NEOM and commercial opportunities across the Kingdom of Saudi Arabia.
In 2024, out of seven companies, four were shortlisted to pilot their technologies in the port on HSE, worker wellbeing, robotic container handling, and condition-based predictive maintenance.
