Saudi Media Academy Leaders Explore Digital Transformation in London

Participants in the Saudi Media Academy's Media Leaders track visited The Times and The Sunday Times in London today to explore advanced digital transformation models, content monetization, and strategies for navigating shifts in the media industry.

 The visits are part of the first international module of the second edition of the Media Leaders track, delivered in partnership with London Business School, which ranked first globally in executive education by the Financial Times in 2026.

 Following the London module, the program will proceed to its second international destination at INSEAD in France.

 Implemented by the Saudi Media Academy under the Ministry of Media, the initiative aims to develop national executive talent to drive innovation across the Kingdom's media landscape in line with Saudi Vision 2030.