Philips Expands Its Personal Health Presence in Saudi Arabia
Philips has strengthened its long-standing presence in Saudi Arabia, launching its Personal Health legal entity in the country. This will enhance access to solutions that support individuals’ confidence, well-being, and care, in alignment with Saudi Arabia’s Vision 2030 goals. Philips Personal Health addresses this within the framework of the “Glow Begins with Care” approach, focusing on the transformative role of care in individuals’ lives.
The relationship between Philips and Saudi Arabia, spanning more than 90 years with a strong Health Systems business, is now entering a new era. This new legal entity aims to bring high-quality and reliable Personal Health solutions more directly to Saudi consumers. The launch of the Personal Health legal entity reinforces Philips’ market presence and enhances the end-to-end consumer experience, supporting Vision 2030’s priorities around localization, service excellence, and sustainability.
Sibel Yıldız, Philips Personal Health General Manager for the Middle East, Türkiye, and Africa, said: “The launch of our Philips Personal Health legal entity in Saudi Arabia marks an important milestone in living out our ambition to bring better care to more people. Offering high-quality personal health solutions reflects our commitment to supporting the self-care rituals of people across the country. With our broad Personal Health portfolio covering Grooming & Beauty, Oral Healthcare and Mother and Child Care, we are here to support people across the Kingdom with trusted, high-quality products and solutions that enhance confidence, well-being and support improved long-term outcomes. Aligned to Saudi Arabia’s Vision 2030, our presence reflects a long-term commitment to being closer to the local market and delivering meaningful, human-centered innovation.”
Philips highlighted its focus on innovation and its vision of closer engagement with the local market, with a special event in Riyadh, where the company presented its Personal Health portfolio across Grooming & Beauty, Oral Healthcare and Mother and Child Care. Philips also hosted a panel underscoring its approach to empowering individuals to discover their potential and feel confident in their personal health journeys. Moderated by Taghrid Alhowish, the panel was enriched by inspiring stories shared by Raha Moharrak and Adel Radwan.
Philips Personal Health Product Portfolio
Philips’ Personal Health portfolio includes women’s and men’s grooming and beauty products, electric toothbrushes and other oral care devices under the Sonicare brand, and maternal and childcare products through Philips Avent.
Grooming: In the grooming category, Philips provides high-performance and versatile products including shavers, male grooming sets, hair clippers, body groomers, and the OneBlade.
Beauty: For people who do not wish to compromise on their personal care, Philips offers a wide variety of products ranging from Philips Lumea IPL hair removal devices to essential daily epilators, straighteners, curling irons, and hair dryers.
Oral Healthcare: With Sonicare power toothbrushes, Philips supports individuals in maintaining premium oral healthcare, offering innovative and personalized solutions.
Mother and Child Care: Philips Avent offers a thoughtfully designed range of products that support parents and make care easier. Products include breast pumps, sterilizers, baby monitors, bottle warmers, feeding bottles, a variety of pacifiers, breastfeeding support products, baby food steam cookers and blenders, and straw cups.
