Abha Shopping Festival 26th Edition Kicks Off with International Participation and Diverse Entertainment Programs

The 26th edition of the Abha Shopping Festival kicked off today at the exhibition grounds near Abha International Airport. The festival features a variety of summer activities targeting visitors and residents of the Aseer Region, as part of efforts to boost tourism and entertainment in the area.
 The festival’s Director General Ibrahim Al-Jarallah indicated that this year’s edition is witnessing broad participation from international vendors. Pavilions representing India, China, the Philippines, Morocco, Pakistan, Egypt, Syria, Jordan, Kuwait, Kenya, and Senegal are among those enriching the visitor experience and providing a global touch to the markets and products on display.
 In addition to shopping, the festival includes a variety of accompanying events presented by local and international musical and entertainment bands, including groups that have previously performed at the Boulevard Riyadh City events and were specifically invited to participate in the festival. This initiative aims to enhance tourism and provide a comprehensive entertainment experience for visitors to the Aseer Region.