Riyadh Season Hosts World’s Largest Sneaker Culture Gathering 'Sneaker Con 2026'

Riyadh Season continues to reinforce its position as a global destination for premium events by hosting Sneaker Con Saudi Arabia 2026, the world’s leading gathering for sneaker enthusiasts and street fashion culture. The event officially opened today at Cool Arena in Boulevard City, returning to the Saudi capital with an expanded experience that blends creativity and interaction, making it one of the most influential youth-focused events worldwide.
 Launched in 2009, Sneaker Con has established itself as a global platform, having been staged in over 40 cities, including New York, London, Los Angeles, Shanghai, Sydney, Jeddah, and Riyadh.
 Event statistics highlight strong demand for the experience, with the convention typically attracting more than 5,000 visitors per day in host cities. It also records high daily sales volumes for local vendors, underscoring its significant commercial impact and ability to empower participating brands, content creators, and fashion entrepreneurs.
 With tickets available on the Webook platform, the opening day witnessed a strong turnout. The event delivers a fully integrated experience featuring the largest specialized sneaker marketplace, enabling visitors to buy, sell, and trade some of the world’s most sought-after footwear. The gathering also features broad participation from local and international brands across apparel, accessories, and lifestyle categories, with a particular focus on supporting small and medium-sized enterprises (SMEs) through direct audience engagement.
 The dynamic program offers a range of activities, including interactive competitions like the “40–40” challenge, live DJ performances, and panel discussions featuring speakers and influencers. The venue features dedicated sneaker authentication zones and live showcases of classic cars, basketball, and street art murals, creating an immersive environment that reflects the creative spirit of street culture.
 Hosting Sneaker Con Saudi Arabia 2026 aligns with Riyadh Season objectives to attract globally influential events and strengthen the Kingdom’s position as a regional and international hub for youth entertainment.