Saudi 100 Brands Launches Season 5 with a More Selective, Tailored Development Model

 The Fashion Commission announced the launch of Season 5 of Saudi 100 Brands, its flagship national development program supporting Saudi fashion brands with global ambition.
 After four seasons focused on building strong foundations and visibility for Saudi designers, Season 5 marks a strategic evolution of the program. Saudi 100 Brands now supports the entire Saudi fashion landscape — from emerging designers to established, large-scale companies, including publicly traded brands —on one platform, at every stage, from early-growth brands to industry leaders with national and global scale.
 This season now serves large-size brands that have established strong local presence, enabling them to export major Saudi brands to global markets, shifting from a uniform cohort model to a more selective, performance-driven approach designed to support brands at different stages of growth and prepare them for long-term scalability and international competitiveness.
 Season 5 introduces a tailored development framework designed to support Saudi fashion brands of all sizes, from small and emerging brands to large, established ones, across all fashion categories, including Couture; Ready-to-Wear (Menswear and Womenswear); Jewelry; Bags and Accessories; Footwear; and Fragrance and Beauty.
 The program operates through three distinct development pathways; each aligned to a specific stage in a brand’s growth journey. This structure enables a more precise response to the needs, maturity levels, and ambitions of participating brands, making Season 5 the most focused and comprehensive edition of Saudi 100 Brands to date.
 Through expert mentorship, curated masterclasses, and targeted business development opportunities, Saudi 100 Brands continues to strengthen the creative and commercial capabilities of Saudi fashion brands, supporting their progression from local relevance to regional and global readiness.
 Commenting on the launch, CEO of the Saudi Fashion Commission Burak Cakmak, said “Saudi 100 Brands plays a critical role in building a globally competitive fashion ecosystem. With Season 5, we are raising the bar, introducing a more focused and tailored model that reflects the maturity of Saudi fashion today and equips brands with the capabilities required to scale sustainably and compete on the international stage.”
 Applications for participation in the fifth season are now open. Any fashion brand operating in the fashion sector with a Saudi commercial registration and headquartered within the Kingdom, whether private or public, may apply to the “100 Saudi Brands” program. For details on eligibility criteria, program pathways, and the application process, please visit: https://saudi100brand.com/register-your-brand/