SIF Aims to Drive Sports Investment Growth in Saudi Arabia

The first Sports Investment Forum (SIF) is set to launch tomorrow in Riyadh under the sponsorship of the Ministry of Sport and the Ministry of Investment. The three-day event will take place at the Ritz-Carlton Hotel and will convene leaders, officials, local and international investors, and entrepreneurs.

 The forum aims to boost sports investment in the Kingdom of Saudi Arabia by focusing on the development of the sports sector and increasing private sector participation through partnerships and major investment opportunities. It also seeks to promote sustainable development and contribute to the national economy.

 Key agreements are anticipated to be finalized during the event, and new initiatives aimed at benefiting the Saudi sports sector will be unveiled. Panel discussions will include officials from both local and international sports and investment sectors.

 More than 50 workshops are scheduled, with approximately 120 international speakers addressing key topics related to sports investment, including projects, intellectual property, artificial intelligence, innovation, sports media, and esports.

 An exhibition will take place alongside the forum, featuring participation from the Ministry of Sport and the Ministry of Investment. Booths will also be set up by government entities, sports federations, clubs, private companies, and startups.